The following passages contain information on the collection of personal data when using our website. Personal data is any data which refers to you personally i.e. name, address, e-mail addresses and user behaviour.

Person responsible in accordance with article 4 sect. 7 of the EU General Data Protection Regulation (GDPR):

Christoph Ulrich

Sulzbrunnenstraße 21, 74564 Crailsheim, +49 7951 – 9697-13 (refer to Impressum).

You can contact our data protection officer using our postal address or via the e-mail address:

When contacting us via e-mail or telephone the data you provide (your e-mail address, your name and telephone number, if required) is saved by us in order to answer your questions. We erase the data accrued in this context when it is no longer necessary to store them or restrict the processing of them if statutory retention periods apply. (4) Should we use contracted service providers for individual features of our website or would like to use your data for advertising purposes, we will inform you regarding the respective processes as specified in detail below. We also specify criteria regarding the storage time.


You have the following rights over us with regard to the personal data concerning you: right of access, right to rectification or erasure, right to restriction of processing, right to opposition to processing and right to data portability.

You also have the right to complain to a data protection supervisory authority (Der Landesbeauftragte für den Datenschutz Baden-Württemberg, Königstraße 10a, 70173 Stuttgart, Germany) about our processing of your personal data.


When the website is used merely for information purposes, i.e. you do not register as a user or transmit other information to us, we only collect the personal data that your browser transmits to our server. If you would like to view our website, we collect the data which are necessary in technical terms for us to show you our website and guarantee stability and security (the legal basis for this is art. 6 paragraph 1 page 1 lit. f GDPR). We collect the following data: IP address, date and time of the enquiry, time zone difference from Greenwich Mean Time (GMT), content of the request (specific page), access status/HTTP status code, data volume transferred, website sending the request, browser, operating system and interface as well as language and version of the browser software.

In addition to the data mentioned before, cookies are stored on your computer when using our website. Cookies are small text files that are stored on your hard drive, assigned to the browser you are using. They provide certain information to the party placing the cookie (in this case, us). Cookies cannot execute programs or transmit viruses to your computer. Cookies aim to render our website more user-friendly and effective.


a) This website uses the following types of cookies, the scope and functioning of which are explained below:

  • Transient cookies (refer to b)
  • Persistent cookies (refer to c).

b) Transient cookies (notably session cookies) are automatically deleted when you close your browser. They store a so-called session ID, with which different requests of your browser can be assigned to the common session. Your computer can thus be recognized when you return to our website. Session cookies are deleted when you log out or when you close your browser.

c) Persistent cookies are automatically deleted after a specified period, which may vary depending on the cookie. You can delete cookies at any time in the security settings of your browser.

d) You can set your browser as you wish i.e. to refuse the acceptance of third-party cookies or all cookies. However, if you disable or refuse cookies, please note that some parts of this website may no longer function properly.

e)The Flash cookies used are not detected by your browser but by your Flash plug-in. Furthermore, we use HTML5 storage objects, which are stored on your device. These objects store the required data regardless of your browser and do not have an automatic expiration date. If you do not want to process the Flash cookies, you must install a corresponding add-on, e.g. “Better Privacy” for Mozilla Firefox ( or the Adobe Flash killer cookie for Google Chrome. You can prevent the use of HTML5 storage objects by using private mode in your browser. In addition, we recommend that you regularly delete your cookies and the browser history manually.


You decide on the information you would like to entrust us with during your visit.

You can use the public webpages of the Hero Textil AG anonymously and may leave our site at any time. We collect data exclusively for statistical purposes in order to improve the service offered by our website. These data cannot be traced back to you.

Consent/voluntary contribution of data:
There will be no automatic collection/storage, processing or use of personal data obtained from your visit of our website without obtaining your explicit consent. You voluntarily provide data as soon as you are requesting further advice. If you do not agree with the use of cookies for statistical purposes, you can deactivate the storage of cookies in your browser (refer to cookies).


Content of the website:
The Hero Textil AG assumes no responsibility for the topicality, correctness, completeness or quality of the information provided. Liability claims made against Hero Textil AG, which refer to damages of material or immaterial nature caused by use or disuse of the presented information or through the use of faulty and incomplete information are fundamentally excluded, provided that on the part of Hero Textil AG no proven premeditated or grossly negligent default exists.

All offers are subject to change and non-binding. The Hero Textil AG explicitly reserves the right, to modify, to supplement or to delete parts of the pages or the entire offer without separate announcement or to cease the publication temporarily or finally.


In case of direct or indirect reference to external websites (links) which lie outside the responsibility of the Hero Textil AG, liability would only and exclusively be accepted if and when the Hero Textil AG possessed knowledge of such and if and when it would have been technically possible and feasible for the Hero Textil AG to have prevented the use of such illegal contents. The Hero Textil AG hereby expressly declares that at the time of the creation of the links, the pages being linked to contained no illegal content. Hero Textil AG has no control over the current and future design, contents or authorship of the linked websites.

Therefore it hereby explicitly distances itself from all contents of all linked pages which were altered after linking. This disclaimer applies to all links and references within the own website. Liability for illegal, faulty or incomplete contents and in particular for the damages which originate from the use or disuse of such kind of presented information lies exclusively with the provider of the website referenced to and not with the party merely referring to such published material by means of links.


Hero Textil AG aims to observe the copyright of any graphic, video document or text used in all publications, to use their own graphics, video documents or texts or to rely on unlicensed graphics, video documents or texts.

All trademarks and brands mentioned on the website, including those protected by third parties are subject in full to the terms of the relevant copyright law and the right of ownership as applied to the registered owner in each case. The sole mentioning of a trademark on this website should not lead to the assumption that it is not protected by the rights of a third party.

The copyright for any digital objects prepared and published by the Hero Textil AG remains solely with the Hero Textil AG. Any reproduction or use of such graphics, audio documents, video sequences and texts in other electronic or printed publications is not permissible without the explicit permission of the Hero Textil AG.

Legal validity of this disclaimer:
This liability disclaimer is to be regarded as part of the website from which you have been referred to this page. Should parts or individual components of this text no longer or not fully comply with the current law, any other sections of the document remain unaffected regarding its content or validity.